Marketing & Advertising
Spark Connect Driving Growth for UK Care Providers
In the world of care, your priority is delivering safe, compassionate, high-quality support. But in today’s competitive market, families and commissioners won’t find you unless your marketing and advertising work as hard as you do.
Spark Connect specialises in care home and home care marketing. We understand the pressures providers face — from meeting CQC standards to maintaining occupancy — and we know how to position your service so families trust you, enquire with confidence, and choose your care.
With our care sector expertise, we build marketing strategies that connect with your ideal audience, whether that’s families searching for residential care, individuals looking for home care support, or commissioners evaluating providers. Every message we create reflects the compassion, trust, and professionalism that define your business.
Our Care Marketing & Advertising Services
Strategic Marketing Planning
Tailored strategies aligned with your business goals — whether that’s boosting private enquiries, increasing occupancy, or raising local visibility.
Content Creation for Care Providers
Engaging website copy, blogs, brochures, and social media posts that speak directly to families and showcase your quality of care.
Targeted Advertising Campaigns
We create and manage targeted Google Ads, Facebook, and local campaigns designed to reach families actively searching for care in your area.
Reputation Management
Monitor and respond to reviews on Google, care directories, and social media. Build trust by demonstrating your commitment to feedback and continuous improvement.
Community Engagement
Strengthen your local presence through partnerships, referral networks, and community events that drive word-of-mouth recommendations.
Ready to Grow Your Care Business?
Your clients deserve the best care — and your care service deserves the best marketing.
With Spark Connect, you’ll gain a trusted partner who understands the unique challenges of care homes and home care agencies and knows how to deliver results.
Book your free discovery call today to discover how Spark Connect’s marketing and advertising services can increase enquiries, strengthen your reputation, and fuel long-term growth.
Why Care Providers Choose Spark Connect
We understand the UK care market — from regional competition to compliance pressures — and we know how to position you to families and commissioners.
We blend digital and offline marketing — from Google Maps SEO and PPC ads to local outreach and print campaigns — ensuring your care service is seen everywhere that counts.
Every campaign is tracked, measured, and refined to deliver maximum return on investment and sustainable growth for your care business.