Benchmarking
Benchmarking for Care Homes & Home Care Agencies
How does your care service compare to the competition?
In today’s competitive care sector, continuous improvement is essential — not just to meet regulatory standards, but to stand out and win the trust of families. Spark Connect’s care home and home care benchmarking services give you the data, insight, and real-world feedback you need to outperform competitors and deliver outstanding care.
Why Benchmarking Matters in Care
Identify Strengths & Weaknesses
Pinpoint what makes your care home or home care agency stand out, and uncover the gaps that could be holding you back.
Drive Continuous Improvement
Set realistic, measurable goals based on sector-specific data and track your progress towards CQC excellence.
Stay Ahead of the Curve
Understand where you sit in the market compared to industry leaders, local competitors, and emerging best practices.
Enhance Your Reputation
Show families and commissioners your commitment to quality by benchmarking against the highest standards in care.
Attract & Retain Clients
Demonstrating quality and transparency builds confidence, helping you secure more private enquiries and long-term trust.
Our Approach to Care Benchmarking
- Customised Analysis: Every care provider is different. We tailor benchmarking studies to your unique goals, whether it’s improving occupancy, enhancing client experience, or boosting enquiry conversion.
- Care Sector Expertise: We understand the unique challenges of care homes and home care agencies across the UK, from staffing pressures to rising expectations around digital marketing and family engagement.
- Proven Methodology: Using robust data collection, competitor analysis, and sector insights, we provide a clear, accurate picture of where you stand.
- Actionable Insights: No jargon, no fluff. Just clear recommendations that help you improve your service, sharpen your marketing, and grow your enquiries.
- Ongoing Support: We don’t just deliver a report — we partner with you to implement improvements and track results over time.
Ready to take your care business to the next level?
Whether you want toboost private enquiries, or outshine competitors, Spark Connect’s benchmarking and mystery shopping services give you the edge.
Book a free discovery call today and discover how benchmarking can transform your care business.
The Power of Mystery Shopping
Spark Connect’s mystery shopping for care homes and home care agencies takes benchmarking a step further. By replicating a family’s journey — from online research to enquiry calls and in-person visits — we uncover insights that data alone can’t show.
Learn how prospective clients experience your service, from the first phone call to a care home tour or home care consultation.
Identify areas where staff communication, customer service, or enquiry handling could be improved.
Evaluate how well your website, Google Maps presence, and enquiry handling convert interest into admissions or packages.
Why Choose Spark Connect
We’ve helped care homes and home care agencies across the UK use benchmarking and mystery shopping to improve quality, increase private enquiries, and strengthen occupancy.
We work closely with care providers to understand unique challenges and tailor our benchmarking services to deliver maximum impact.